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Use case

Customer discovery interviews

Customer discovery interviews used to mean scheduling calls, taking notes, and stitching the findings together afterward. BlueLandscape runs the interview as a live AI chat instead. It keeps the conversational depth a survey never reaches — but you can talk to dozens of people at once.

You describe the goal once. The AI handles the branching, the follow-ups, and the awkward second question that real insight usually hides behind.

A concrete scenario

Imagine you're a 3-person SaaS team weighing a pricing change — moving the starter plan from €19 to €29. You don't want a yes/no poll. You want to know what would actually make someone churn, and which buyers wouldn't blink.

You write the goal in a sentence or two: "Understand how current users would react to a €10 increase, and what they'd expect in return." Then you share the chat link with 40 customers. They answer over the next two days, whenever it suits them.

When someone says "that's a lot," the AI doesn't move on. It probes: a lot compared to what? Would another feature change your mind? It paraphrases to confirm it understood, then digs one level deeper — the level a static form can't reach.

What the AI probes for

The same logic works when you're validating a new feature. Instead of asking "would you use X?" the AI chases the why: the workaround they use today, how often the problem bites, what they'd give up to fix it. Stated interest is cheap; the AI is built to find the lived friction underneath it.

  • Real-time follow-ups on surprising or contradictory answers
  • Adaptive branching — no question tree for you to build or maintain
  • Async by design: respondents reply via a short chat link, no scheduling
  • The conversation runs in each respondent's own language automatically
  • PII like IBAN, phone, and email is auto-redacted at intake; EU data residency in Amsterdam

How themes surface across respondents

You don't read 40 transcripts. Each session gets an AI summary, and themes are extracted across everyone who answered — so the pattern ("the €10 jump is fine if onboarding improves") rises to the top without you tagging a single quote.

By the next morning you can see which objections cluster, which buyers are price-insensitive, and the exact language people used. That's a decision you can defend, not a gut call. You can also generate a report over the results to share with the team.

Common questions

How is this different from a survey?

A survey is fixed. This is a live chat — when someone says the price feels high, the AI asks "compared to what?" instead of moving to the next field. You get the reasoning, not just a rating.

Do I have to schedule calls?

No. Respondents answer on their own time through the chat link. There are no calendars to coordinate, so you can reach dozens of people in the time one call would take.

What does it cost?

Pay-per-use, roughly €0.05 to €0.50 per completed session depending on length. No per-seat fees, and a €50 monthly cost cap by default.

Learn more: How BlueLandscape works | Pricing | BlueLandscape vs Typeform

Updated June 2026.