BlueLandscape
AI customer research that actually has a conversation
Not another form. An AI interviewer that listens, follows up on the interesting answer, and uncovers what people actually think — at the scale of a survey.
Get startedNo credit card required. Pay only for completed sessions — roughly €0.05–€0.50 each.
BlueLandscape interviewer
● Live demo
Why surveys fall short
A survey can only ask what you thought to ask. It never notices the surprising answer and never digs into it. People rush through checkboxes that encode your assumptions, not their reality — and the ones with the most interesting thing to say get boxed into the same options as everyone else.
You get numbers, but you miss the story. The why behind every answer stays locked in people's heads. That's the gap AI customer research closes: a real back-and-forth, run automatically, with every respondent at once.
No follow-up
Can't probe an interesting answer. Every response leads to the same next question.
Built-in bias
The questions encode your assumptions. You find what you were already looking for.
Boxed answers
Multiple choice forces people into options that don't fit how they actually think.
People drop off
Completion rates collapse. The ones who finish rush through and give random answers.
Real insight comes from conversation — and now conversation scales.
Learn how AI-moderated interviews work or see the 3-step process.
How it works — three steps
BlueLandscape runs AI-driven interviews that adapt to every respondent in real time. Not a smarter form — an interviewer that listens, probes, and follows the thread. There's no question-tree to build: you describe the goal once and the AI handles the branching.
01
Describe your goal
Tell the AI what you want to learn. It builds the interview for you.
02
Share the link
Respondents open a chat. The AI interviews them naturally, one at a time.
03
Get insights
Themes, patterns, and the things you didn't know to ask about.
Use cases
AI interviews work across the entire feedback lifecycle — from the first conversation with a new customer to understanding why someone leaves.
One platform, multiple tools
Beyond interviews, we're building a broader AI platform for small businesses.
One AI, one login, the same clients and projects. Every new tool plugs into what you already have.
Interviews
AvailableAI-moderated conversations instead of surveys.
Invoicing
NewCreate an invoice in a chat. UBL / Peppol-ready.
Administration
SoonBookkeeping and time tracking via the same chat.
CMS
SoonManage content for your site and channels, AI-assisted.
A concrete example
Imagine you're a 3-person SaaS team testing a pricing change
You want to know how 200 trial users feel about a new plan. A survey gives you a satisfaction score and nothing behind it. So instead you describe the goal in one sentence — "find out whether the €29 tier feels fair, and why" — and share a chat link.
Each user answers on their own time. When someone says the price feels high, the AI asks compared to what. When another mentions a missing feature, it digs in. Nobody schedules a call. By Friday you open the dashboard and the themes are already grouped: "expected annual discount," "confused by usage cap," "loves the chat onboarding." That's the part you couldn't have known to put in a survey.
Each completed session costs roughly €0.05–€0.50. No per-seat fees, and a €50 monthly cap by default so a viral link never surprises your card.
What you get out of the box
Everything below ships on by default — there's nothing to request or unlock.
- → Real-time follow-ups. The AI paraphrases for clarity and probes the interesting answer, the way a good interviewer would.
- → Themes extracted across respondents. Cross-respondent patterns surface without you tagging anything, plus a per-session summary.
- → Async by design. Respondents answer on their own time via a short chat link. No scheduling, no calendar coordination.
- → Multilingual. The AI renders the conversation in each respondent's own language at runtime.
- → Privacy-first. PII like IBAN, credit card, BSN, phone and email is auto-redacted at intake. EU data residency in Amsterdam, GDPR-compliant.
- → Reports over your results. Generate a written report across sessions when you're ready to share findings — see reports.
Honest about the edges: BlueLandscape is web-only (no native app), chat-driven setup has per-turn limits (no CSV bulk-import yet), and there are no outbound Zapier or Slack integrations today.
Frequently asked questions
How is this different from Typeform or SurveyMonkey?
Typeform makes prettier forms and SurveyMonkey gives you scores — both are fixed once you publish them. Here the conversation adapts per respondent and the AI follows up on its own, so you get the why behind the score. See vs Typeform and vs SurveyMonkey.
What does it cost?
Pay-per-use: roughly €0.05–€0.50 per completed session depending on length, with no per-seat fees. A €50 monthly cap is on by default. Full breakdown on pricing.
Do I have to build a question tree?
No. You describe the goal in plain language once, and the AI handles the branching and follow-ups. Walk through it on how it works.
Is respondent data safe?
Yes. Sensitive PII is auto-redacted at intake unless you explicitly opt an interview into an allowlist, data is hosted in the EU (Amsterdam), and consent plus timestamp are logged for GDPR.
Updated June 2026.